The importance of social media marketing strategy

We recently surveyed 400 social media professionals and Social Media Marketers, Social Media Consultants and Social Media Strategists were earning double that of Social Media Managers. It's clear that working to marketing strategies on social is crucial for career success.

If you are a small business owner trying to grow and engage customers on social having a clear strategy to work to is essential. If you don't have one you'll waste your precious time and energy on tactics that won't work.

Course benefits

  • Understand how to assess performance, understand strengths, weaknesses and areas for improvement

  • Learn how to set goals across a marketing funnel to integrate social into wider business objectives.

  • Develop customer personas along with brand and content strategies that orientate around them.

  • Use strategic frameworks to deliver high-achieving tactics for the platforms based on current best practice.

  • Learn how to track strategy performance using platform analytics and insights.

  • Learn how to develop end-to-end strategies by accessing example strategies for common brand types, from DTC to B2C and B2B.

  • Apply your learning with practical challenges to build the skills you need to deliver in the real world.

  • Join live, interactive masterclass sessions to deep-dive and ask questions.

Course ratings

Students love this course check out our latest ratings based on 41 responses from our last cohort.

Course curriculum

    1. Welcome to the course

    2. How to apply your learning throughout the course | example brands

    3. What is a social media growth plan?

    4. Glossary of terms

    5. Bonus lesson | Understanding short form video formats

    6. Bonus lesson | Top tips for creating winning reels

    1. Social media goals

    2. An introduction to marketing funnels

    3. My 3R funnel framework

    4. Apply your learning challenge | Goals and funnels

    1. Understanding your audiences

    2. How to develop a customer persona

    3. Apply your learning challenge | Develop a customer persona for a brand

    4. Example customer personas

    1. Developing the right brand strategy for social media

    2. What is a brand strategy

    3. What is a sociable brand and why is it important?

    4. How to build a sociable brand | the 4Ps framework

    5. Building a sociable brand | Purpose

    6. Building a sociable brand | Personality

    7. Developing the right tone of voice

    8. Building a sociable brand | People

    9. Building a sociable brand | Positioning

    10. Developing the positioning pie chart

    11. Apply your learning | Purpose, Personality and People

    12. Apply your learning | Positioning

    1. Glossary of terms

    2. Why is content so important on social media? (for beginners)

    3. What is content on social media? (for beginners)

    4. Social media content types

    5. Content Creation and Content Curation

    6. A guide to content curation

    7. User generated content and the benefits

    8. Understanding social video trends

    9. Understanding our unique 3E purpose framework

    10. Planning your content

    11. A downloadable guide to drafting compelling social media posts

    12. Apply your learning challenge | Come up with content ideas for a brand

    1. Understanding our 9Cs platform strategy framework

    2. An Introduction to Facebook

    3. 1. Customers

    4. 2.Content

    5. 3. Creativity

    6. 4. Consistency

    7. 5. Conversation

    8. 6. Community

    9. 7. Collaborations

    10. 8. Calls to action

    11. 9. Cash

    12. Downloadable summary of the Facebook 9Cs

    13. Slides for the live session this week

    14. Apply your learning | Develop a Facebook strategy (using our example as inspiration)

    15. BONUS | Understanding Facebook Groups

    16. Glossary of terms for this week

About this course

  • £499.00
  • 122 lessons
  • 9.5 hours of video content

Your Instructor

Kathryn Tyler

Lead Instructor

Kathryn has over 20 years experience working in marketing and communications. She started using social media to build a brand for the first time in 2005. Before becoming an entrepreneur in 2011 she occupied Head of Digital roles advising global organisations from Governments to charities on their digital strategies. Kathryn is the creative brain responsible for content and campaigning that drove the growth of Digital Mums and now The Social Club. She is an expert at creating professional content and teaching others how to create it. She is a multi-award winning entrepreneur, one of Stella Magazines 40 women over 40 shaping the internet, Digital Leader 100, Marie Claire's Future Shaper and Red Woman of the Year 2016.

What did past students say?

“The course exceeded expectations, I can't believe I paid what I paid for it. Absolutely amazing, highly detailed content. I took other courses previously on this topic as I did not want to pay the full course fee. I regret wasting my money and I would happily pay the full price and more as you get so much on this course. I would describe it as taking the red pill. I enjoyed it very much. And highly recommend it. ”

Priscilla

“I have loved this course! It has given me more confidence to dig into data and think more strategically. I've learned so much in a short space of time, and feel super-energised to apply the learning. ”

Kim

“For us this course offered excellent value for money as we will be using the skills we’ve learned every day going forward with clients for our marketing agency.”

Klara & Mel

“Wow! That was an inspiring, jam-packed, fascinating course. Excited to go and read back through all my notes, and think about how I can apply what I've learned to my freelance offering. Thanks team!”

Jo

“For the confidence I’ve gained I would say the course was definitely good value for money. It’s cemented and organised in my mind a lot of things I already knew from experimenting with social media myself but now I understand the correct process and steps to put a social media strategy in place.”

Helen

“There was a mixture of videos, articles and podcasts all in bite-sized chunks which was perfect for me as it enabled me to do a little bit every day rather than feeling like I had to sit down for a few hours at a time (seriously, who has the time to do that?).”

Heather

“I absolutely loved it. The course was extremely well structured and super informative. I feel that I have now finally grasped the essence of Social Media Strategy. Thank you and your fantastic and very helpful team. ”

Dorothee

“Brilliant course. Thought I knew quite a bit about social media already but this taught me so much. The strategy helps formalize and focus your plans with clients. Highly recommend! ”

Jemma

“Sad it's finished! Really enjoyed this course and felt that I've learnt a lot. The e-learning was easy to follow with the different ways it was delivered - was a good mix of interactive, podcasts and videos with some content to download and keep. ”

Amy

“I have really enjoyed this course. It has been great to get my brain back into "marketing mode" after a few-years-long career break. ”

Karen

Download the brochure

Find out more by accessing the brochure today

Thank You

FAQ

  • WHAT IF I REALISE IT'S NOT RIGHT FOR ME CAN I GET A REFUND?

    You can have a full refund up to the course start date but once you access the course materials you lose your right to a full refund. However, we may offer a partial refund depending on the progress you have made.

  • HOW LONG DO I HAVE ACCESS TO THE COURSE CONTENT?

    You get 12 months access to the course content post-course.

  • WHAT IF I HAVE QUESTIONS ON THE COURSE CONTENT?

    Should you have questions on the lessons email them over and we'll aim to get them answered within 24 hours.

  • HOW MANY HOURS DO I NEED TO COMMIT?

    To get the most out of the course you should commit 3 hours/week total to cover time for the lessons and the practical challenges. Please allow 4-5 hours per week if you are a total beginner.

  • WHEN ARE THE LIVE SESSIONS?

    The live sessions are on Wednesday evenings at 8pm. If you miss them live they are recorded and shared afterwards.