The Social Media Growth Plan

Through simple frameworks, easy-to-follow examples, and real case studies, this course will guide you through the steps you need to take to see real results from your social media efforts.

Buy £200.00

How to grow on social media

Running social media without a plan often feels like shouting into the void. You spend hours posting, but nothing seems to land — and meanwhile the pressure to keep up with ever-changing platforms never stops. The Social Media Growth Plan is here to cut through the noise. It gives you a clear, proven framework that shows you exactly what to post, when to post, and how to turn that effort into real results for your business or charity.

This course isn’t theory for theory’s sake. It’s built on easy-to-follow examples, step-by-step templates, and real-world case studies, so you can see what works and apply it straight away. Whether you want more customers, more donations, or simply more confidence online, you’ll come away with a practical growth system that saves you time, reduces stress, and finally makes social media work for you.

Course benefits

Learn how to use social media strategically to reach new audiences, engage them and ultimately to get the results you want.
You can't get your ideal audience to do what you want without knowing more about them so learn how to create ideal customer personas with easy to follow templates.
Finally get clarity on what you should be posting with brand and content strategies that make sense for your brand and motivate your audiences.
You can't grow without knowing how to monitor what's working and what's not working so this course will teach you a tried-and-tested framework for tracking performance.
Every social media platform works differently so this course will teach you how to grow on each social media platform with high-impact tactics tailored to the current algorithms.
Access example strategies for a variety of different brands so you can see how to apply your learning.
Humans learn by doing so you will apply your learning each week and end up with a complete social media strategy for your brand or an example brand.

Course ratings

Students love this course check out our latest ratings based on 41 responses from our last cohort.

Course curriculum

1. How to apply your learning throughout the course | example brands
2. What is a social media growth plan?
3. Glossary of terms
1. Social media goals
2. An introduction to marketing funnels
3. My 3R funnel framework
4. Apply your learning challenge | Goals and funnels
1. Understanding your audiences
2. How to develop a customer persona
3. Apply your learning challenge | Develop a customer persona for a brand
4. Example customer personas
1. Developing the right brand strategy for social media
2. What is a brand strategy
3. What is a sociable brand and why is it important?
4. How to build a sociable brand | the 4Ps framework
5. Building a sociable brand | Purpose
6. Building a sociable brand | Personality
7. Developing the right tone of voice
8. Building a sociable brand | People
9. Building a sociable brand | Positioning
10. Developing the positioning pie chart
11. Apply your learning | Purpose, Personality and People
12. Apply your learning | Positioning
1. Why is content so important on social media? (for beginners)
2. What is content on social media? (for beginners)
3. Social media content types
4. Content Creation and Content Curation
5. A guide to content curation
6. User generated content and the benefits
7. Understanding social video trends
8. Understanding our unique 3E purpose framework
9. Understanding short form video formats
10. Top tips for creating short-form videos
11. Planning your content
12. A downloadable guide to drafting compelling social media posts
13. Apply your learning challenge | Come up with content ideas for a brand
1. The importance of data-driven decision making in social media
2. Our Test, Measure, Reflect, Refine model
3. A checklist for reflecting on your strategy
4. A checklist for testing your strategy
5. Understanding Metrics and KPIs
6. Understanding the platform analytics/insights
7. Tracking website traffic
8. Apply your learning challenge | Drawing insights from data
1. Growing through Personal Profiles
2. When to post
3. Share the right content
4. Use high-impact content formats
5. Blend short and long form content
6. Nailing your hook
7. Engagement is key
8. Hashtags and tags
9. Gaining visibility by networking
10. Growing through Company Pages
11. When to post
12. Share the right content
13. Apply your learning | Develop a LinkedIn strategy for a brand
1. The fundamentals of a quality reel
2. Ten top tips for creating a winning reel
3. Apply your learning | Develop an Instagram strategy for a brand
1. Understanding our 9Cs platform strategy framework
2. An Introduction to Facebook
3. 1. Customers
4. 2.Content
5. 3. Creativity
6. 4. Consistency
7. 5. Conversation
8. 6. Community
9. 7. Collaborations
10. 8. Calls to action
11. 9. Cash
12. Downloadable summary of the Facebook 9Cs
13. Slides for the live session this week
14. Apply your learning | Develop a Facebook strategy (using our example as inspiration)
15. BONUS | Understanding Facebook Groups
16. Glossary of terms for this week
1. 1. Customers
2. 2. Content
3. 3. Creativity
4. 4. Consistency
5. 5. Conversation
6. 6. Community
7. 7. Collaborations
8. 8. Calls to action
9. 9. Cash
10. Downloadable summary of the TikTok 9Cs
11. TikTok useful business resources
12. Apply your learning | Develop a TikTok strategy for a brand
13. Slides for this week's live lesson
1. An Introduction to Twitter
2. 1. Customers
3. 2. Content
4. 3. Creativity
5. 4. Consistency
6. 5. Conversations
7. 6. Community
8. 7. Collaborations
9. 8. Calls to action
10. 9. Cash
11. Downloadable summary of the Twitter 9Cs
12. Apply your learning | Develop a Twitter strategy for a brand
13. A downloadable guide to Twitter Chats
1. Example brand social media marketing strategies
1. Glossary of Useful Tools
1. Next steps
2. Certificate of completion
1. Overall feedback
2. Detailed feedback

About this course

£200.00
108 lessons
7.5 hours of video content

Your Instructor

Kathryn Tyler

Lead Instructor

Kathryn has over 20 years experience working in marketing and communications. She started using social media to build a brand for the first time in 2005. Before becoming an entrepreneur in 2011 she occupied Head of Digital roles advising global organisations from Governments to charities on their digital strategies. Kathryn is the creative brain responsible for content and campaigning that drove the growth of Digital Mums and now The Social Club. She is an expert at creating professional content and teaching others how to create it. She is a multi-award winning entrepreneur, one of Stella Magazines 40 women over 40 shaping the internet, Digital Leader 100, Marie Claire's Future Shaper and Red Woman of the Year 2016.

What did past students say?

“The course exceeded expectations, I can't believe I paid what I paid for it. Absolutely amazing, highly detailed content. I took other courses previously on this topic as I did not want to pay the full course fee. I regret wasting my money and I would happily pay the full price and more as you get so much on this course. I would describe it as taking the red pill. I enjoyed it very much. And highly recommend it. ”

Priscilla

“I have loved this course! It has given me more confidence to dig into data and think more strategically. I've learned so much in a short space of time, and feel super-energised to apply the learning. ”

Kim

“For us this course offered excellent value for money as we will be using the skills we’ve learned every day going forward with clients for our marketing agency.”

Klara & Mel

“Wow! That was an inspiring, jam-packed, fascinating course. Excited to go and read back through all my notes, and think about how I can apply what I've learned to my freelance offering. Thanks team!”

“For the confidence I’ve gained I would say the course was definitely good value for money. It’s cemented and organised in my mind a lot of things I already knew from experimenting with social media myself but now I understand the correct process and steps to put a social media strategy in place.”

Helen

“There was a mixture of videos, articles and podcasts all in bite-sized chunks which was perfect for me as it enabled me to do a little bit every day rather than feeling like I had to sit down for a few hours at a time (seriously, who has the time to do that?).”

Heather

“I absolutely loved it. The course was extremely well structured and super informative. I feel that I have now finally grasped the essence of Social Media Strategy. Thank you and your fantastic and very helpful team. ”

Dorothee

“Brilliant course. Thought I knew quite a bit about social media already but this taught me so much. The strategy helps formalize and focus your plans with clients. Highly recommend! ”

Jemma

“Sad it's finished! Really enjoyed this course and felt that I've learnt a lot. The e-learning was easy to follow with the different ways it was delivered - was a good mix of interactive, podcasts and videos with some content to download and keep. ”

Amy

“I have really enjoyed this course. It has been great to get my brain back into "marketing mode" after a few-years-long career break. ”

Karen