The Social Media Audit Toolkit
For Social Media Marketers looking to increase their earnings by offering high-ticket audit services. Access all you need to sell and deliver flexible audit packages to suit different budgets.
What's included in the Toolkit?
Suggested sales software, processes and pricing to simplify selling audit services.
Marketing materials, including suggested copy and brochure pages for audits.
Ready-to-rebrand lead magnets to capture client emails to nurture to sale.
Clear frameworks to follow for lite and full audits to suit different budgets.
Audit templates, brochure templates and more.
Example outputs for common brand types to help guide you on delivery.
All materials are provided in professionally designed Canva templates so you can edit and rebrand in your own visual style.
Understanding the audit framework
About this toolkit
Lite audits vs full audits
Lead qualification form
Discovery call guidance
Discovery call questions
Audit kick-off session
Audit delivery session
Lead magnet | free mini-audit
Lead magnet | free masterclass
Re-brandable brochure pages
Facebook audit template
Instagram audit template
TikTok audit template
Twitter audit template
LinkedIn audit template
Social media lite audit template
Audit example outputs
Example full audits | not-for-profit brand This Woman's Work | TikTok, Twitter and Facebook audits
Example full audit | DTC e-commerce business Stella LDN | Instagram audit
Example full audit | B2B services business Work That Works | LinkedIn audit
Example lite audit | B2C services business Rosie Menopause Coaching
“The Toolkit gives you everything you need to go out there, find clients and deliver really professional services to them. It can be daunting thinking that you are competing with bigger organisations with more resources but these toolkits take all of that doubt away - well thought through, well designed and all completely adaptable to your branding. What's not to love?!”Helen
“This has taken all the headache out of transitioning away from platform management to offering more one-off consultancy services for me. How to guide clients to the right service, having a package for clients with smaller budgets and being given the process to follow and the templates to complete have made it really easy to build audits into my portfolio.”Rhiannon
“I wasn't actually sure how to do an audit, what to include and how to make sure I offered value the client and I was also struggling with how to formulate a strategy. The Toolkit gave me all the tools I needed but also included example outputs for different types of brands which was amazingly useful! Such a handy resource.”Emma