We recently surveyed 400 social media professionals and Social Media Marketers, Social Media Consultants and Social Media Strategists were earning double that of Social Media Managers. It's clear that working to marketing strategies on social is crucial for career success.
If you are a small business owner trying to grow and engage customers on social having a clear strategy to work to is essential. If you don't have one you'll waste your precious time and energy on tactics that won't work.
Understand how to assess performance, understand strengths, weaknesses and areas for improvement
Learn how to set goals across a marketing funnel to integrate social into wider business objectives.
Develop customer personas along with brand and content strategies that orientate around them.
Use strategic frameworks to deliver high-achieving tactics for the platforms based on current best practice.
Learn how to track strategy performance using platform analytics and insights.
Learn how to develop end-to-end strategies by accessing example strategies for common brand types, from DTC to B2C and B2B.
Apply your learning with practical challenges to build the skills you need to deliver in the real world.
Join live, interactive masterclass sessions to deep-dive and ask questions.
Welcome to the course
Live lesson information with links to join
How to apply your learning throughout the course | example brands
What is a social media strategy?
Social media trends for 2023 summary
Understanding what the 2023 social media trends mean for you
Glossary of terms
Live lesson replay week 1
Live lesson replay week 2
Live lesson replay week 3
Live lesson replay week 4
Live lesson replay week 5
Live lesson replay week 6 (apologies for internet issues)
Live lesson replay week 7
Live lesson replay week 8
Live lesson replay week 9
Live lesson replay week 10
Bonus lesson | Understanding short form video formats
Bonus lesson | Top tips for creating winning reels
Social media goals
Understanding marketing funnels
Understanding our unique 3R funnel framework
Apply your learning challenge | Goals and funnels
Understanding your audiences
How to develop a customer persona
Apply your learning challenge | Develop a customer persona for a brand
Example customer personas
Why is a sociable brand important?
Developing a consistent, sociable brand | Step 1: Defining who you are
Developing a consistent, sociable brand | Step 2: Defining your audience
Developing a consistent, sociable brand | Step 3: Defining your brand sweet spot
Developing a consistent, sociable brand | Step 4: Develop your brand pie chart
Developing the right tone of voice
Apply your learning challenge | Create a sociable brand for a brand of your choice
Apply your learning | Develop a tone of voice for a brand
Glossary of terms
Why is content so important on social media? (for beginners)
What is content on social media? (for beginners)
Social media content types
Content Creation and Content Curation
A guide to content curation
User generated content and the benefits
Understanding social video trends
Understanding our unique 3E purpose framework
Planning your content
A downloadable guide to drafting compelling social media posts
Apply your learning challenge | Come up with content ideas for a brand
Understanding our 9Cs platform strategy framework
An Introduction to Facebook
1. Customers
2.Content
3. Creativity
4. Consistency
5. Conversation
6. Community
7. Collaborations
8. Calls to action
9. Cash
Downloadable summary of the Facebook 9Cs
Slides for the live session this week
Apply your learning | Develop a Facebook strategy (using our example as inspiration)
BONUS | Understanding Facebook Groups
Glossary of terms for this week
“The course exceeded expectations, I can't believe I paid what I paid for it. Absolutely amazing, highly detailed content. I took other courses previously on this topic as I did not want to pay the full course fee. I regret wasting my money and I would happily pay the full price and more as you get so much on this course. I would describe it as taking the red pill. I enjoyed it very much. And highly recommend it. ”
Priscilla
“I have loved this course! It has given me more confidence to dig into data and think more strategically. I've learned so much in a short space of time, and feel super-energised to apply the learning. ”
Kim
“For us this course offered excellent value for money as we will be using the skills we’ve learned every day going forward with clients for our marketing agency.”
Klara & Mel
“Wow! That was an inspiring, jam-packed, fascinating course. Excited to go and read back through all my notes, and think about how I can apply what I've learned to my freelance offering. Thanks team!”
Jo
“For the confidence I’ve gained I would say the course was definitely good value for money. It’s cemented and organised in my mind a lot of things I already knew from experimenting with social media myself but now I understand the correct process and steps to put a social media strategy in place.”
Helen
“There was a mixture of videos, articles and podcasts all in bite-sized chunks which was perfect for me as it enabled me to do a little bit every day rather than feeling like I had to sit down for a few hours at a time (seriously, who has the time to do that?).”
Heather
“I absolutely loved it. The course was extremely well structured and super informative. I feel that I have now finally grasped the essence of Social Media Strategy. Thank you and your fantastic and very helpful team. ”
Dorothee
“Brilliant course. Thought I knew quite a bit about social media already but this taught me so much. The strategy helps formalize and focus your plans with clients. Highly recommend! ”
Jemma
“Sad it's finished! Really enjoyed this course and felt that I've learnt a lot. The e-learning was easy to follow with the different ways it was delivered - was a good mix of interactive, podcasts and videos with some content to download and keep. ”
Amy
“I have really enjoyed this course. It has been great to get my brain back into "marketing mode" after a few-years-long career break. ”
Karen
Find out more by accessing the brochure today
You can have a full refund up to the course start date but once you access the course materials you lose your right to a full refund. However, we may offer a partial refund depending on the progress you have made.
You get 12 months access to the course content post-course.
Should you have questions on the lessons email them over and we'll aim to get them answered within 24 hours.
To get the most out of the course you should commit 3 hours/week total to cover time for the lessons and the practical challenges. Please allow 4-5 hours per week if you are a total beginner.
The live sessions are on Wednesday evenings at 8pm. If you miss them live they are recorded and shared afterwards.
