The official announcement that Instagram is no longer a photo-sharing app and that Meta will be hitching their wagon to short-form video rocked Social Media Marketers in the industry.
Whatever your personal feelings about Reels they are Instagram’s fastest-growing feature worldwide and are receiving more views and more engagement than regular video content. So don't expect them to go away.
Not only are they not going anywhere Instagram is about to launch an integrated vertical feed that will favour Reels over photos and graphics on the platforms. Given the Reels algorithm is the only content algorithm that prioritises showing Reels to new audiences they are the best way to grow an Instagram account.
If you haven't already it's time to get to grips with this exciting creative content format and capitalise on the fact that brands are playing catch up.
Build knowledge in Reels best-practice
Learn from a range of brands smashing it with Reels
Apply your learning to build skills not just knowledge
Access feedback on your strategic work and on your Reels outputs
Build a portfolio of your own Reels on your business accounts
Use your new skills to position yourself as an in-demand Reels consultant, trainer and coach
Joining the live sessions
Live lesson recording week 2
Live lesson recording week 3
Live lesson recording week 4
Live session replay week 5
Live lesson replay week 6
Live lesson replay week 7
Reels course week 9
Understanding short form video trends
How the Reels algorithm works
How to create successful Reels | the fundamentals
How to create successful Reels | top tips
Reels challenge | Find Reels examples in your niche
Business challenge | Setting goals and targets
Business challenge | Book your free masterclass session and start planning your marketing plan
The 3E content framework
Examples of 3E content
Formats for Reels
Ideas for Reels
Crafting killer hooks
Inspirational service-based brands
Inspirational product-based brands
Reels challenge | Nailing Reels strategy for your own business
Business challenge | Complete an audit for a brand
The structure for the practical creation work in week 3 and 4
Deliver your free masterclass lead magnet week 7
1a. Creating and adding media | lesson
1b. Creating and adding media | task
2a. Trimming your footage | lesson
2b. Trimming your footage | task
3a. Reordering clips | lesson
3b. Reordering your clips | task
4a. Working with text | lesson
4b. Working with text | task
5a. Working with music | lesson
5b. Working with music | task
6a. Adding stickers | lessons
6b. Adding stickers | task
Media sequence inspiration
Media sequence Reels best practice checklist
Reels challenge | Complete practical task 1
Reels challenge | Complete practical task 2
Reels challenge | Complete practical task 3
“Kathryn has amazing knowledge when I learned about Reels with her I loved that she focused on actually creating different Reels so I actually built confidence and skills.”
Annabelle
“Kathryn's passion for Reel is infectious she pushed me out of my comfort zone and I ended up really loving creating Reels which I never expected!”
Vanessa
“Kathryn is brilliant at what she does. She is a fantastic mentor and her skills are highly impressive. The support you get from her is second to none. ”
Nicole
“Kathryn is a fantastic tutor as well as being really good fun! I would recommend Kathryn as a tutor to anyone - and I already have - several times! ”
Kate
Once you access the resources in the Toolkit/s you lose your right to claim a refund. If you haven't accessed any content then you have up to 14 days to claim a full refund.
You get 9 months access to the course content post-course.
You will be in a learner community with other students and your Lead Instructor. Should you have questions on the course content or challenges you'll get them answered within 24 hours.
To get the most out of the course you should commit 4-5 hours/week.
The live sessions are on Thursday evenings at 8pm. If you miss them live they are recorded and shared afterwards.
£399.00
£399.00
£399.00
£899.00
